Have you ever plugged in a little nonsense text blurb that you planned to replace with the real text later? I did that on a newsletter once. The text said, “mailing label goes here.” That was great for the client’s laser proof, but not so great on the printed newsletter.

The worst dummy text disaster happened on an annual report. Luckily, a sharp-eyed pressman caught it—but on the second side of the form, on very fancy metallic stock. We had to air-ship in replacement paper at a cost of $5,000! 

Disaster avoidance tip

If you have to use placeholder text, make it BIG, BOLD and RED. And don’t forget to replace it with the real text!

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