Another Printing Disasters—and How to Avoid Them story…

Today I took an online learning styles inventory which confirmed that my top learning styles are visual and verbal, followed closely by physical. The six learning styles described on the website are visual, physical (sometimes also called kinetic or tactile), social, aural, verbal, solitary and logical. It’s an interesting test!

I’ve read that progressive educators know that children learn in different ways, so they develop classroom lessons that aim to accommodate as many learning styles as possible. They understand that some students do not absorb the material well when it’s presented only in their weakest learning styles. Instead of relying on lecture and recitation, the teacher might incorporate reading aloud, games, movement, music, working in groups, working alone, writing, and drawing.

Brand Learning Styles

So what does this have to do with branding or printing? It seems to me that branding is like classroom teaching, in that the goal is to communicate effectively with everyone in the target audience, no matter how they learn best.

That’s why I believe printing will continue to be a crucial part of  comprehensive branding plans, part of the total experience—the brand learning.

Yes, the balance between the brand components is shifting, especially when it comes to fast-changing information more easily updated online. But well-considered printed components fulfill the goal of reaching the learners for whom bits and bytes will never get the whole brand story across.

© 2009 Nani Paape

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